Brand Imagery
Photos are a large part of the Glacier Hills Credit Union brand. They give us the opportunity to portray members in action, the beauty of Wisconsin, and moments in life reflective of the brand. But with a strong emphasis on photos, we need to be certain that we’re using the right ones—showcasing the brand in an authentic way.
Correct Photo Usage
When it comes to brand photos, one simple rule you can follow: the more realistic, the better. Whether it's people or scenery, Glacier Hills Credit Union should be represented by authentic subjects, scenes, and situations. Minimal editing, no special effects, and a sense of place are what we're looking for. Use the examples below as examples.
People:
It's essential to the brand to show all walks of life. Using photography that supports all races, ethnicities, genders, and ages is important and should always be considered when selecting images.
Places:
Because Glacier Hills Credit Union is positioned as a Community Credit Union, a sense of place is important. Wisconsin offers a wide variety of beautiful landscapes and scenery from both rural and urban areas. These elements should also be considered when selecting photographs.
Incorrect Photo Usage
The photos showcased here falsely represent the brand. The subjects we see appear staged and inauthentic like we grabbed them from a generic stock site (which we did). The photos lack depth, diversity, emotion, and come off unrelated to the viewer. Avoiding photos like these is important.
