Brand Typography

Besides the obvious, like logo and tagline, the font you put in front of your members also says a lot—in fact, it typically does most of the talking. The font represents Glacier Hills Credit Union in a non-spoken, almost involuntary way without members even realizing it. And that’s a good thing, because if they’re not realizing it, then we’ve most likely chosen the right font.

When a brand identity is created, a consistent set of fonts should be incorporated—each with a specific purpose. Typography allows us to build an atmosphere and create a personality—modern, vintage, romantic, shy or tough—just by choosing the right typeface and arranging it powerfully.

Typography is an integral component of the brand identity.

Headline Font: TT Jenevers 

When creating bold headlines on web and print applications, TT Jenevers should always be used. TT Jenevers creates both a legible and elegant headline font that works well on light and dark backgrounds. You can purchase and download the entire font family here.

Body and Copy Font: HK Grotesk Pro

When introducing body copy in all print and web applications, please use HK Grotesk Pro in either Book or Regular weights. HK Grotesk is easily legible on web and mobile devices and provides brilliant reading on print material. You can purchase and download the entire HK Grotesk Pro font family here. 

Typeface Hierarchy 

Using correct hierarchy with typefaces ensures that the viewer can easily distinguish important headlines and call-outs from more dense sub-copy and body copy. Basic rule: TT Jenevers should always be used as a Headline font and HK Grotesk Pro should always be used in sub-copy and body copy. 

Subsidiary Fonts: Gotham Bold

On some occasions, Gotham Bold characterized in all capital letters with a kerning of 150 can be used, shown in the example below. The Gotham font family can be purchased and downloaded here.